Archive for ‘Veira Bag Label’

July 28, 2013

Structured vs Non-Structured

We all probably have certain criteria or guide to wade through the enormous variety of bag choices we have today.

  • Structured vs non-structured
  • Bold color vs pastel color
  • Spacious vs compact
  • Design vs practicality
  • Luxury vs affordability

and this list goes on…

    Structured Bag

Credits French Connection & Weekend Designer.

At Veira, we have always been drawn to the structured silhouettes and inclined to design for bags with certain shapes for some known and unknown reasons. Perhaps it is time we look at slouchy bags for creative inspirations.

Well, ever thought thoroughly – what’s your criteria?

September 6, 2012

Country Road, Take Me Home

This Fall/Winter 2012…bring that Southern Belle style to the streets in a statement bag

Look out for the casual country style with some sassy twist in our new collection “Country Chic, Southern Belle“. ~Coming soon, Sept/Oct 2012~

April 9, 2012

You are invited!

We would like to extend this invitation for you to join us on Saturday (14 April 2012), 3pm at Parco next NEXT. Come celebrate the official opening of 2012’s Next Big Thing in Fashion. Email us at or leave a comment to RSVP. Kindly include your name, contact info and your guests’ details.

We look forward to meeting you soon!

April 8, 2012

…and we are back at Parco next NEXT

Parco next NEXT was closed for renovation from 27 March to 5 April 2012 and now we are back with a brand new flagship store. Some snap shots of the process from concept to reality:

March 21, 2012

Stationery Lover

Summer 2012: A fun insight into the minds of those that have unique fascination of stationery.

We’ve always been avid fans of colorful pencils, neat folders, neon post-it notes, vintage brown jotter book  and more. Just like how Cinderberry (of puts it, “The ballad of irrational love of pens, notebooks, paper diaries, inks, quills and every kind of office supplies”. It is simply an idea on little things in life that make us giddy with joy.

Look out for classic silhouettes and combination of fun and vintage colors in our new collection “Stationery Lover’s Notion“. ~Coming soon, April 2012~

January 7, 2012

Sulin Serio

Look at what we found while clearing out the photo folder. Some pictures snapped at Sulin Serio, Tanglin Mall after they revamped their shop in late November 2011.

Ready.Made dress with Veira mini hat bag

Ready.Made dress with Veira red postal knapsack

December 6, 2011

Gift Wrap Option

A couple of weeks ago, we wrap it up for a lovely customer who wanted to give the clutch as a birthday gift to her friend.

Gift wrap option is available in product listings on our online store. Feel free to share with us if you need help with some exciting gift ideas. We’ll love to hear from you!

September 13, 2011

Win Your Favourite Piece from Fall ’11 Collection

Countdown: 3 days to the closing date

Visit our facebook page HERE and tell us your favourite piece from Fall ’11 Collection Preview. Stand a chance to be one of the 2 lucky winners to get your favourite piece for free.

Veira embraces Fall ’11 with a walk down town filled with contemporary spirit. A revival of the fifties chic elegance, Tromp Around Town unveils a new collection of classic silhouettes for the stylish shopper, sassy social butterfly or casual saunterer.

Veira also indulges in visual trickery for a zest of whimsical detailing across the collection, in both subtle and unsubtle manner. Inspired by the concept of trompe l’oeil in modern streetscapes, be prepared for an amusing pleasure or a double take on your favourite piece from Tromp Around Town.


August 23, 2011

Public Garden

 (I know, miserable amount of photos! I wish I had taken more...)

I was putting together feedback from our first experience at Public Garden and I thought I might as well share it here. It was also our first time out in the open (apart from the usual retail at Parco next NEXT, Rockstar, Antipodean and online channels).

Here’s our recap of the event. We felt that full credits should be given to Public Garden’s excellent organizing team:

1) Good vendor mix (anchor vendors include – BooksActually, Cat Socrates, The little dröm store, Dustbunny Vintage, Casual Poet)
Unique yet focused. We are so thankful that it is not the “usual” flea market. However, this is based on my observation from our tiny corner as I didn’t have much spare time to leave the booth to explore the other side.
2) *Thumbs up* for commendable publicity via social media.
We felt that we’ve already connected to everyone way before the actual event.
3) Which led to quality turn out.
The customers we met at Public Garden were very appreciate and supportive of design, arts and craft…not merely bargain hunters. We love ’em!
4) Nice location.
It’s not in the midst of the crowd but being tucked away at the corner of the city makes it a hidden gem that attracts sincere shoppers. Although (like it has been mentioned before by others), it could do even better with an air-conditioned venue (we were sweating cats & dogs – but nice people make up for it) 🙂

Certainly hope that Public Garden will continue to stay focus on promoting indie designs, arts, crafts and keep it upmarket. Would totally love the idea of having something similar to Perth Upmarket, Indie Designer Market@Randolph Street, SoWa Open Market here in sunny Singapore. Won’t you love it too?

A shout out to the following people that I finally get to connect face-to-face at Public Garden (credits to twitter-world) (thank you for dropping by our booth and say hello):

notabilia (artsy/crafty New Yorker living in Singapore)
etincellecreativestudio (fashion and jewelry designer, stylist)
thecookiecutter (crafter from sunny Singapore)
July 22, 2011

More of trompe l’oeil in Las Vegas

As we travel along the West Coast, here’s another trompe l’oeil concept spotted at Bellagio shopping gallery. Trompe l’oeil in French translates to “deceive the eye”,  is a type of art technique using realistic imagery to create optical illusion so that the depicted objects appear in three dimension.

Pretty umbrella pretending to be all flora! 🙂 don’t you just love how it tricks the eyes?

Stay tuned to see how we translate some trompe l’oeil concept in our upcoming F/W 2011 collection.